Practical information for Sponsors

The items on the agenda

3 x 20 minute Workshops

A very interactive session in Round Table format where you hold the same 20 minute session in one of the group rooms for three different groups of about 10-14 participants each (depending on popularity of the session). This can include discussions, an interactive exercise or Best Practice. You can use Powerpoint for support.
(max 7 and included in the Silver Package including max 2 entrance tickets)

60 minute Crash Course

An interactive session in Cinema format where you hold one 60 minute Crash Course in one of the group rooms for a group of about 30-40 participants (depending on popularity of the session) and you mix theory with practice. We gladly see one or two interactive exercises and a number of Best Practices.
(max 5 and included in the Silver Package including max 2 entrance tickets)

30-45 minute Master Class

A high level Master Class in Cinema format for a group of about 80-120 participants (depending on the popularity of the session) in one of the main rooms where the speaker gives an in-depth insight on the topic. To make the session more interactive you may use the poll-function on the Event App.
(max 5 and included in the Gold Package including max 3 entrance tickets)

30 minute Discussion Panel

A high level Discussion Panel for a group of about 80-120 participants (depending on the popularity of the session) in one of the main rooms where the moderator invites interesting panelists who can give a good insight on the topic. To make the discussion more interactive you may use the poll-function on the Event App.
(max 2 and included in the Gold Package including max 3 entrance tickets)

60 minute Speed Date

During one hour the sponsors get the opportunity to meet 12 ad-random participants during a speed dating session that lasts 5 minutes each.
(extra option, entrance tickets according to package option)

Suggested subjects

Loyalty programs, old fashioned or a must?

There are many technology providers that have developed systems to help hotels improve their result and/or save time. How can hotels find the optimal system and how can they assure they will use these systems in the optimal way?

After Rate Parity, what are the winning pricing techniques?

Rate Parity rules are rapidly changing, when they still are very present in some countries; others have already moved onwards. What are the Best Practices to find the optimal price-point?

Upsales pre-, during- and post stay. Some Best Practices

Using upsale techniques can increase a hotel’s result, but how can they best go about so that our guests still feel that they receive the optimal service?

This question about Who Earns the Guest. Does it still apply?

In order to communicate with our guests, we need to have their contact details. Or are there other ways to communicate with our guests?

The optimal website and booking engine. Do they exist?

What is the optimal booking engine? How can we best convert Lookers to Bookers? Can we learn from companies that succeeded to increase conversion?

The future within Distribution; what's next?

Will metasearch sites take over? Will the dominance from Booking and Expedia exist even in the future or will other players such as Air bnb take over? How can hotels best act?

To find the right price for the right customer

What is the optimal price point and how can we find this? Is Flexible Pricing really the future?