Gül Heper, a renowned brand/digital strategist and innovator at HiQ have for the past eighteen years held several international management positions for premium brands at Absolut Vodka, Nespresso, HTL hotels, Manolo Blahnik and Scandic Hotels. She was one of the senior members in the management team that developed the innovative and successful HTL hotel boutique chain from scratch. A hotel chain which later was sold to Scandic where she developed and led the innovation team. She is also an international presenter focusing on how to build brands for the future, digitalization and driving innovation. Gül founded the international network CMO goes TECH with Cecilia Hjertzell in 2017 to gather likeminded in creating the future role of CMO by adopting new technologies to improve the customer experience.
Panel title: How innovative hotels succeed
Panel description: Modern day development in technology helps the hotel world to change rapidly with more and more innovative hotels popping up, offering a good mobile guest journey where guests can check-in, check-out, order and find information without having to speak to the hotel staff. What impact does this have on the hotel’s communication with the guests, where is modern day CRM moving to and, with all new technology even available fo the smaller hotel chains and family run hotels, how do some hotels stick out more than others?