Jens, a native Swede, graduated from Hotel The Hague to set out on an international career that first lead him to Cambodia, overseeing the E-commerce and Revenue strategies for 2 luxury hotels in his role as E-commerce Manager and later Area Revenue Manager. After a pit-stop in London to complete his Masters in Digital Marketing he landed a job with Pandox as Director of Distribution, based in Brussels, where he now consults all operated Pandox properties in different areas of distribution. He was at the core of rolling out a net revenue culture across the organization and sits in the steering committee of the company’s general digitalization efforts.
As his CV points out, he loves to travel and explore what different countries have to offer though he’s happy to occasionally stop by “home” to spread his passion for acquisition cost management!
Session Title: How to regain control over your distribution costs in 3 steps
OTAs are the expensive and plain evil, or are they not? Costs are hidden at every click along the customer acquisition journey. Hotels continue to watch profit margins deteriorate and as a response throw money at direct-is-best campaigns. BUT, do you know how much you really spend per channel?
We shed light on the distribution jungle and give you an easy-to-grasp 3 step approach to regain control over your distribution strategies.
On stage with us we invited distribution guru Jens Egemalm, who will tell you about the journey Pandox went through in implementing net revenue KPI’s and strategies throughout their organization. Jens will share some real life, provoking case studies that inspire to adopt a net revenue mindset.
Are you confused or unsure on how to get started at your hotel(s), join our masterclass and we will help you on the way.
Still not convinced …? Then just join us to make a chance on winning a one-day distribution cost workshop, organised by Juyo Analytics!