Karin Van Rhee
Karin studied at the Hotel Management School Maastricht, in the Netherlands and has 13 years of experience in the hospitality industry. She has a strong background in Revenue & Distribution Management . In the last 9 years of her career she held different demand management positions for multiple Hilton properties as well as independent hotels . Over the last 3 years she consulted Pandox hotels on distribution strategies. She was in charge of the online marketing campaigns and she implemented Net RevPAR within the organisation. In her current role @ JUYO Analytics, Karin leads the customer success department where she assists hotels with the implementation of Business Intelligence strategies, including Net RevPAR analytics Other than sharing her knowledge around ‘Cost of Distribution’ travelling & discovering new cultures is her big passion and she would be happy to have a conversation with you about either topic!
Session Title: How to regain control over your distribution costs in 3 steps
Session Description: OTAs are the expensive and plain evil, or are they not? Costs are hidden at every click along the customer acquisition journey. Hotels continue to watch profit margins deteriorate and as a response throw money at direct-is-best campaigns. BUT, do you know how much you really spend per channel?
We shed light on the distribution jungle and give you an easy-to-grasp 3 step approach to regain control over your distribution strategies.
On stage with us we invited distribution guru Jens Egemalm, who will tell you about the journey Pandox went through in implementing net revenue KPI’s and strategies throughout their organization. Jens will share some real life, provoking case studies that inspire to adopt a net revenue mindset.
Are you confused or unsure on how to get started at your hotel(s), join our masterclass and we will help you on the way.
Still not convinced…? Then just join us to make a chance on winning a one-day distribution cost workshop, organised by Juyo Analytics!