Marcel Stiller has a background in e-commerce & cloud based software for more than 10 years. He has successfully launched brands of leading digital companies like Limango (part of the Otto Group) & SendCloud into new markets at top-level management positions. Today he is responsible for the GoToMarket & Business Development at Serenata and likes to support hotels within the digital transformation by leveraging the power of big data while reducing complexity.
Session Title: Next generation CRM | intend triggered – real time personalization and revenue generation.
Session Description: Next generation CRM: Transition from classic audience-building and targeting (based upon historic data) to real-time, behaviour triggered audience building as a platform for highly personalized and individualized marketing content and offerings