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Cajsa Zetterström

Cajsa Zetterström

Pricing Manager Sweden at Scandic Hotels

Cajsa Zetterström has a long experience within the field of Revenue Management, started out as a Revenue Manager 2003 and then moved on to being Area Revenue Manager. For the last 6th years she has been working as the Pricing Manager for Scandic hotels in Sweden.

In the role as Pricing manager she is responsible for ensuring the structure of pricing is maintained and that the rate products supports the overall strategies.

She works close to Sales to secure and support the best practice of pricing within contracting and with Marketing for Campaigns, which has given the benefit of seeing pricing from a broader perspective, for example, willingness to pay & key drivers in purchasing decisions.

Panelist in the panel: The Future of Corporate Travel

Corporate travel is still increasing and it is not so strange that more platforms are being offered for our corporate customers to book through. Both Expedia and Booking are trying to find their share in this piece of the pie. At the same time the consortia travel agencies are also growing and improve their Self Booking Tools for their customers in order to take over the role from the Travel Managers. That will have an impact on corporate sales managers within the hotel industry, as they will have a different type of communication with their customers. In this panel we will try to find out what the future will be for Corporate travel and how hotels best can act in order to maximize revenue from this segment.