Director, Business Intelligence Field Marketing at TravelClick
Inés is TravelClick’s Director of Field Marketing for Business Intelligence solutions overlooking the International Division over the last 3 years.
Inés played different roles in the company for the last 17 years (from Account Management, Revenue Optimization and Operations). Previously, held various Sales and Marketing positions in the hotel industry, both at Hotels (both Independent to branded properties) to Consulting firms. Born in and raised in Argentina, started her hotel business career there and moved to Barcelona where she joined TravelClick.
Workshop: Alternative Accommodation – Why they matter and what you can do to make sure your hotel is prepared for the competition
The hotel business is getting even more complex. Understanding the Alternative Accomodation competition in your area, the characteristics and distribution of listings, and identify trends over time. Also, what can you do to take up the fight. 3 out of 4 leisure customers consider Alternative Accomodation when booking their stay and $1 out of $4 is today spent on Alternative Accomodation.