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Johan Michelson

Johan Michelson

Deputy CEO & Country Manager Sweden at Best Western Hotels & Resorts

Johan Michelson is Deputy CEO and Country Manager Sweden at Best Western Hotels and Resorts

Johan has worked at First Hotels, Hilton and Scandic, primarily with brand development, digitalisation, loyalty programs and concept development. For 4 years now, he has been Sweden’s President and CEO of Best Western Hotel Group in Scandinavia, which includes 160 privately owned hotels under brands such as Best Western, WorldHotels and SureHotels.